Shifting Focus: Your Brand, Professional Visuals
Patrick Dunn | Design Virtuoso
Infusing 25 years of Flavour and Precision
into the Digital Canvas
Solving visual challenges
for the non-profit & small business sectors so they can
focus on what they do best.
My mission is to craft visuals that inspire trust, spark connection, and drive measurable impact. As a clear-eyed designer, I don't rely on guesswork or fleeting trends.
My work is driven by Engineered Authenticity: a strategic approach that combines technical precision with a relentless focus on capturing your unique, genuine story.
I strive to ensure every visual asset is not just beautiful, but purpose-built to solve a specific business challenge.
What people are saying about Shifting Focus
-
![Image of Kate Slabbert]()
Kate Slabbert | AirBnB Owner, Malagash NS.
"Working with Patrick was a game-changer! He immediately understood my vision and delivered fast, stunning designs that were exactly what I wanted."
-
![Image of Lindsay Stowe]()
Lindsay Stowe - Owner The Belmont A Barbershop Collective
"Patrick's photos perfectly captured the unique and inviting atmosphere of The Belmont, and his easy delivery service made it simple to use them right away."
-
![Avatar of Jacqui Sanderson]()
Jacqui Sanderson | Exective Director | Bridgeland BIA
"Patrick's exceptional eye for detail and stunning photography perfectly captured the essence of our community. His professionalism and dedication made him a true pleasure to work with."
-
![Theresa R]()
Theresa R | Senior Corporate Paralegal | Calgary-based Software Company
"Our new team logo is equal parts fun and professional — exactly what we hoped for. Patrick captured our spirit perfectly and turned it into a design that makes us smile every time we see it."
-
![Man with dark hair and mustache smiling, standing in front of a gray wall with illuminated words 'UNITY BARBERSHOP']()
Chris Sanchez | Owner | Unity Barbershop
“Working with Patrick from Shifting Focus was an awesome experience.
He did an incredible job of capturing the details of my products, and I was so happy with how the final photos turned out. If you're looking for professional product photography, I'd definitely recommend him!”
Professional Publication Layout & Design
-
Calgary-based expert layout and publication design for reports, newsletters, magazines, or books — turning your content into engaging, visually appealing materials.
Graphic Illustrations
-
Calgary-based custom design solutions for logos, brand identity, brochures, and digital content — helping your story stand out and connect with your audience.
Product Photography
-
Calgary-based professional photography services that showcases your products, team, and story authentically, creating visuals that build credibility and draw attention.
Interior Photography
-
Calgary-based showcase spaces beautifully and accurately, highlighting design, atmosphere, and functionality for marketing, portfolios, or listings.
Core Values:
Creativity with Purpose – Every design choice and photograph serves a bigger story.
Collaboration First – We listen, adapt, and co-create with our clients.
Accessibility & Inclusion – High-quality design and photography shouldn’t be out of reach.
Authenticity – We highlight what makes each brand, mission, or story unique.
Impact Over Aesthetics – Our work isn’t just beautiful — it’s effective.
